American Society of Association Executives Annual Conference
Beyond Search: The Generative Engine Optimization Framework for Associations
Artificial intelligence is rewriting how information is discovered—and who gets credit for it. As generative engines begin summarizing entire professions, associations face a new responsibility: ensuring the right version of their story survives. Introducing Generative Engine Optimization (GEO)—a practical framework that helps associations protect credibility and visibility in an AI-driven world. Drawing from The Future of Search is Answers—The GEO Framework for Associations in the Age of AI (forthcoming 2026) learn tested practices from a national GEO pilot and leave with actionable tools: the teach-test-adjust-govern cycle, the GEO maturity model, and a starter checklist for digital stewardship. Through storytelling, peer dialogue, and guided exercises, diagnose your association’s visibility gaps and design a 30-day plan to strengthen authority, accessibility, and authenticity—ensuring AI systems learn from you not about you.
Date and Time 08/16/2026 3:30 PM - 4:30 PM EDT Room Sagamore 1 Venue Indiana Convention Center
